Whether you talk of fresh food items, dry groceries, machine parts, furniture or hardware, every product must be well packaged. The kind of packaging suitable to some product depends on several factors including value of the merchandise, perceived value, size, fragility, shelf-life etc. Thus, there are many of materials which you can use to package a product such as paper, polythene, corrugated cardboard, cartons, shrink wrap and pallets.
The most apparent reason to package an item carefully, would be to protect it even though it moves through the factory floor towards the retail shops then towards the customer’s house. However, this is simply not the only reason to focus on Pizza box. Packaging plays a crucial role inside a customer’s decision making process. Just how an item is packaged will be the first interaction many customers have together with the product thus this plays a huge role in developing a first impression. A properly packaged product talks about focus to detail and helps build trust inside a brand.
Packaging is likewise important from a marketing perspective. It is because whilst the product itself may offer only a little space for branding, a carton or sleeve allows a far larger space for branding thus making the company name more visible. With regards to wholesale packaging, cartons are often left plain. However, it can be still possible to brand the cartons by using printed carton tape.
A bad packaging can put a client off the product. The first step to packing a product or service would be to select the best material. There are many factors that need to be considered when selecting packaging materials. These include:
Form of Product- While dry groceries have to be packed in a way to be able to be visible to customers and yet shielded from natural elements; product visibility does not matter when packing hardware items or machine parts. Several other product characteristics to be aware of are sensitivity to light and moisture, shelf life and reaction to many other materials.
Cost of this product- The cost of Corrugated packaging needs to be in direct relation to the cost of the merchandise and must not exceed it. Thus, whilst clear, polythene bags are sufficient packing for disposable plates, bone chine has to be packed in boxes with cushion packaging.
Exactly how the products have to be shipped- Into a certain extent wholesale packaging also plays a part in determining the right material for retail packaging. By way of example, in case the products are going to be packed within a larger carton, puncture resistance is just not a very high priority. However, if the products will be stacked on the pallet, this can be a factor that will have to be considered.
Paper may be the cheapest and a lot ecofriendly approach to package something. Paper is usually used as boxes to package affordable items including stationery or in the form of paper bags for fast food and also other consumables.
Polythene bags are the most popular kind of packaging for products including dry groceries and liquids. Simply because it really is transparent thus allowing the buyer to find out the p1zza being purchased and protects the meal items from natural elements.
Rigid plastic could be used to Fruit packaging both consumables and non-consumables. This is a chosen packaging material if the product needs to be visible to the consumer but protected against shocks and being accidentally dropped etc.
In terms of large products including furniture, it is really not easy to fit the piece in a carton. Hence, such items are usually wrapped in corrugate sheets to guard them against bumping into other things or being dropped accidentally.